Experimenting before marketing: Regulatory sandboxes under the EU AI Act

Experimenting before marketing: Regulatory sandboxes under the EU AI Act

Europe
Selim AkalOsman Güçlütürk

Selim Akal & Osman Güçlütürk

15 Aug 2024

To address the risks associated with AI technologies, regulatory initiatives are gaining momentum worldwide. However, it is also important to capture the opportunities presented by AI technologies by fostering innovation. Thus, AI governance entails maintaining a delicate balance between regulating risks and promoting innovation.

In this context, the EU AI Act is a comprehensive legislative attempt to address the emerging issues and risks related to AI technologies. While providing strict requirements and obligations for market operators, the Act also aims to foster an innovative environment for harnessing the benefits of AI advancements within the EU.

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