In July 2022, a joint publication by the Department for Digital, Culture, Media & Sport, Department for Business, Energy & Industrial Strategy, and Office for Artificial Intelligence proposed the establishment of a pro-innovation framework for regulating artificial intelligence (AI) in the UK.

Under this framework, in the UK, AI regulation will be context-specific and based on the use and impact of the technology, with responsibility for developing appropriate enforcement strategies being delegated to the appropriate regulator(s). The Government will broadly define AI to provide regulators with some direction – adopting key principles relating to transparency, fairness, safety, security and privacy, accountability, and mechanisms for redress or contestability – but will ultimately allow regulators to define AI according to the domains or sectors that it is used in. This is in contrast to other approaches to regulating AI that have been proposed in the EU and US, which seek to govern AI at a central level and place greater emphasis on the impact of the system than its use. The UK government asserts that its context-driven approach provides more opportunities for innovation.