Insurance is a legacy sector that has used rule-based and algorithmic decision-making for decades, from premium setting and underwriting to fraudulent claim detection. Artificial intelligence is further transforming these practices, with $8 billion being invested into insurtech start-ups alone between 2018 and 2019 and an estimated 85% of insurance executives experimenting with automation over the next three to five years. In particular, automation is being used to enhance:

• Purchasing and distribution by allowing personalised quotes to be issued instantly.‍